Overview:
This stage ensures the hero section messaging is concise, audience-specific, and action-oriented. Talent and Client audience should feel immediately understood and guided, while maintaining brand voice.
Objectives:
- Craft distinct value propositions for Talent and Client.
- Write CTAs that inspire action (e.g., “Join as Talent” vs “Get Started as a Client”).
- Keep copy short, scannable, and conversion-focused.
Deliverables:
- Version History: Documentation of changes from original copy to proposed copy (If there’s any).
Acceptance Criteria:
- Phase 3: Wireframing must be completed before proceeding with this task (Phase 4).
- All key text elements must be clear, concise, and purposeful, including:
- Content Elements: Headlines, sub headlines, body copy.
- UI Elements: Labels, buttons, links, placeholders, and Call-to-action (CTA) text.
- Copy must be free from:
- Grammatical and spelling errors
- Overuse of jargon or unclear terms.
- Messaging must:
- Align with our brand personality, project goals, and the approved design direction.
- Be consistent with the tone and language of existing site content.
- Avoid contradictions or confusion with previously published copy.
- Be inclusive and culturally appropriate for all audience types.
- Content must meet basic readability standards (e.g., appropriate sentence length and word simplicity).
- Annotated alternative text for images must be included (following W3C accessibility standards), if applicable.
- Must be presentable and easily shareable within the team.
- Must be presented to and reviewed by the team for feedback.
- Must receive approval before moving to the next phase.
Next Steps:
Proceed to Mockup Creation (Phase 5)
Overview:
This stage ensures the hero section messaging is concise, audience-specific, and action-oriented. Talent and Client audience should feel immediately understood and guided, while maintaining brand voice.
Objectives:
Deliverables:
Acceptance Criteria:
- Content Elements: Headlines, sub headlines, body copy.
- UI Elements: Labels, buttons, links, placeholders, and Call-to-action (CTA) text.
- Grammatical and spelling errors
- Overuse of jargon or unclear terms.
- Align with our brand personality, project goals, and the approved design direction.
- Be consistent with the tone and language of existing site content.
- Avoid contradictions or confusion with previously published copy.
- Be inclusive and culturally appropriate for all audience types.
Next Steps:
Proceed to Mockup Creation (Phase 5)