diff --git a/app/clients/gcloud_client.py b/app/clients/gcloud_client.py
index 9b88062..43697ec 100644
--- a/app/clients/gcloud_client.py
+++ b/app/clients/gcloud_client.py
@@ -54,7 +54,7 @@ def _get_template_name(self, template_name):
         except Exception:
             return None
 
-    def create_runner_instance(self, registration_token, repo_url, template_name):
+    def create_runner_instance(self, registration_token, repo_url, template_name, instance_label=None):
         """
         Create a new GCE instance for a GitHub Actions runner.
 
@@ -62,6 +62,7 @@ def create_runner_instance(self, registration_token, repo_url, template_name):
             registration_token (str): The GitHub Actions runner registration token.
             repo_url (str): The URL of the repository or organization.
             template_name (str): The name of the instance template to use.
+            instance_label (str): Label to add to the Instance for Cost Tracking.
 
         Returns:
             str: The name of the created instance.
@@ -81,6 +82,14 @@ def create_runner_instance(self, registration_token, repo_url, template_name):
         instance_resource = compute_v1.Instance()  # google.cloud.compute_v1.types.Instance
         instance_resource.name = instance_name
 
+        if instance_label is not None:
+            owner, repo = instance_label.split("/")
+            instance_resource.labels = {
+                "gha-owner": owner.lower(),
+                "gha-repo": repo.lower(),
+                "gha-runner": template_name
+            }
+
         # Set metadata (startup script) - use shlex.quote to prevent command injection
         startup_script = (
             f"sudo -u runner /actions-runner/config.sh --url {shlex.quote(repo_url)} "
diff --git a/app/services/webhook_service.py b/app/services/webhook_service.py
index 1584c0f..cfe26be 100644
--- a/app/services/webhook_service.py
+++ b/app/services/webhook_service.py
@@ -82,11 +82,11 @@ def _handle_queued_job(self, template_name, repo_url, repo_owner_url, repo_name,
             if org_name:
                 # Create GitHub Actions runner instance for organization
                 token = self.github_client.get_registration_token(org_name=org_name)
-                self.gcloud_client.create_runner_instance(token, repo_owner_url, template_name)
+                self.gcloud_client.create_runner_instance(token, repo_owner_url, template_name, repo_name)
             elif repo_name:
                 # Create GitHub Actions runner instance for repository
                 token = self.github_client.get_registration_token(repo_name=repo_name)
-                self.gcloud_client.create_runner_instance(token, repo_url, template_name)
+                self.gcloud_client.create_runner_instance(token, repo_url, template_name, repo_name)
             else:
                 logger.error("Neither repository nor organization found in payload. Ignoring job.")
                 return